Read the passage and answer the question. Passage: The EcoCycle Initiative, launched…

Read the passage and answer the question. Passage: The EcoCycle Initiative, launched in urban areas, aims to reduce plastic waste by 30% within a year. The program encourages shops to offer 10% discounts to customers using reusable bags. Additionally, community recycling centers will be set up in each district. ‘This is a step towards making our cities greener,’ stated the Mayor, emphasizing the need for public participation. What is the stated objective of the EcoCycle Initiative in terms of plastic waste reduction?